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For those who have mastered the six-second story, they're just getting started. But some are as much art as they are advertisement. Lots of videos are downright embarrassing. Scroll through the popular Vines and you'll wonder how certain users have so many followers.
Of course, Vine isn't the perfect platform for all brands. "The more you're able to contribute to that community, the more that community will learn to consider your products and services especially if they've never heard of you before." "Vine is no different than Twitter, is no different from Facebook, is no different from Instagram. Stories shared on the app are what get people talking, he says.
Brands are interested in people who can tell a good story within that format," he says.
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"I know how to tell a story in six seconds. Ames will Vine for a health and beauty brand and a Fortune 500 company. "I'm using this money to take the family to Hawaii."īusiness is picking up this month too. "It's nice to have the side money," he says. But he doesn't seem to mind his new work schedule. "I just don't sleep much," he says and laughs.Īmes only Vines after he puts his kids to bed, he says. Now he's working on a stop-motion video for MTV inspired by a Snoop Lion song titled "No Guns Allowed." This one will take him all night, Ames says. He's produced clips for The Coffee Bean & Tea Leaf and GE Appliances. He's an art director at a local ad agency, but Vines on the side. He's sitting on the couch in his family room "and my studio is on my coffee table," he says. In a quiet San Diego neighborhood, Jethro Ames is storyboarding his next video in a makeshift studio. "That means it's doing well."įor Burt, it's another successful Vine shared with his one million followers. "We're at eight minutes and it's at 1,023 'likes' so that's good," he says. After an hour of retakes, Burt uploads the recording to his page and feedback is instant.
James records himself walking in on Burt watching The Notebook on his laptop. He and his friend KC James are in Dana Point, Calif., finishing up their latest Vine. Some users are so in-demand they have their own agents, like 25-year-old Jordan Burt. "You're flirting with your prospect and it's as transient as the passing bus that has an ad for a summer blockbuster that captures your attention and then it leaves."ĭon't underestimate these quick clips though.
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That's worth something."įaris doesn't anticipate Vines replacing TV and magazine ads anytime soon, but using the app is becoming a new way to reach a younger market. "Having someone sit through a Vine three times to see the beat of the message three times, that's frequency for us. "Vines, when you play them they auto repeat," he says. Virgin Mobile now collaborates with Viners to promote its brand through contests and product placement, says company marketing director Ron Faris. Companies like Virgin Mobile see people with that kind of following as a potential venue for viral marketing. With over 2 million followers, Megalis has become a famous user in the Vine community. "It's people sharing their lives and it's you entering somebody's mind through their phone. Users simply press and hold their phone's screen to record and upload the videos to their account on the app. "It's the most magical and ridiculous thing in my life," Megalis says. The video titled " Gummy Money" has since become one of the most popular posts on the app, which launched in January.
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Nicholas Megalis, a 24-year-old songwriter living in Brooklyn, recorded himself rapping as he pulled out a wallet full of gummy worms. They're creating everything from artistic pieces to random comedy sketches in six-second videos that loop endlessly. With the social media app Vine, owned by Twitter, users are doing just that.